Avoid Sales and Marketing Dissonance
“Dissonance” is a term used to describe the annoying feeling you get in your ears when two sounds clash instead of harmonize. From a marketing strategist standpoint, it’s what happens when marketing promises one thing and salespeople deliver...
RALPH BROGDEN, MASC is a best-selling author, publisher, and marketing and media consultant. His work has been featured on CBS, NBC, ABC, FOX, USA Today, The Huffington Post and hundreds of nationally-syndicated television, newspaper, and magazine outlets. He is a producer for Business Innovators Radio Network and host of Rebelpreneur Radio for WCKG 102.3 in Chicago.