More Customer Service Disasters That Destroy Marketing Campaigns
I’m truly annoyed by the fact that my marketing blog spends so much time on the issue of customer service. But the fact is poor customer service has an adverse affect on the marketing strategy, so it’s something that must be considered. I’m beginning...
Avoid Sales and Marketing Dissonance
“Dissonance” is a term used to describe the annoying feeling you get in your ears when two sounds clash instead of harmonize. From a marketing strategist standpoint, it’s what happens when marketing promises one thing and salespeople deliver...
RALPH BROGDEN, MASC is a best-selling author, publisher, and marketing and media consultant. His work has been featured on CBS, NBC, ABC, FOX, USA Today, The Huffington Post and hundreds of nationally-syndicated television, newspaper, and magazine outlets. He is a producer for Business Innovators Radio Network and host of Rebelpreneur Radio for WCKG 102.3 in Chicago.